The Press: Color in the Times

To the agent at White Horse, to the flight commander at Aden, to the pilot boat on the Hooghly, to the superintendent at Kimberley, to the colonel’s lady at Simla, to thousands of others a treat was on its way last week. The big weekly edition of the august London Times was carrying, in addition to its eight pages of pictures, eight pages in rotogravure and eight more pages in color. It was the first time that any English newspaper had incorporated either gravure or color as a regular feature.

The innovation employs a new type of color camera invented by one A. G. Hillman. It operates much like an ordinary camera—Mr. Hillman photographs an object in one instantaneous exposure through a color filter, on three separate plates. From the three prints, which register respectively red, blue & yellow, a single print in natural color is obtained. The camera is not limited to photographing colored objects in a studio, may be used by news photographers for scenes of action in natural color.