An automobile may be sold because the buyer's wife likes the color of the paint, the feel of the upholstery, the glitter of the nickel-plated gadgets; but more probably because the demonstrator can say to the buyer, "Now, just slide over here and take the wheel yourself."
Last month the makers of airplanes asked a like privilege of the Department of Commerce (TIME, Oct. 6). How, they asked, can you interest a non-flying man in buying an airplane, or in learning to fly, unless you can let him feel for himself how easy...
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