Business & Finance: Sales Stunts

Policy. Russell Manufacturing Co., makers of Rusco Brake Lining, announced that every motorist who buys Rusco lining will be given a $100 first aid, medical, or hospital insurance policy, issued by Lloyds Casualty Co. Contingent clause in the insurance is that the motorist must have his brakes tested once a month at any of the 40,000 U. S. Rusco stations.

"Bet a Hat." Knox the Hatter (Manhattan) advertised: "Pay like a gentleman ... if you must bet on your favorite sport, bet something you'd like to win. Bet a Knox Hat. . . ."...

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