The Press: Forest, Field & Stream

Forest, Field & Stream

Of U. S. magazines of the outdoors, two are best known and most often confused: Forest and Stream and Field & Stream. Last week Field swallowed Forest: venerable Forest and Stream went out of existence, absorbed by its chief competitor which will not change in name.

Ninth oldest magazine in the U. S., forerunner of all other U. S. sporting magazines, Forest and Stream was founded in 1873 by the late Charles Hallock. It was dedicated to the conservation of wild life, induced the birth of the National Association of Audubon Societies, sponsored the National Park Movement, the U. S.-Canada treaty on migratory birds, lately the Migratory Bird Sanctuary Bill in Congress. For 35 years George Bird Grinnell, naturalist-author, was editor. Famed contributors included Theodore Roosevelt, James Alexander Henshall, Martin Elmer Johnson, James L. Clarke.

Field & Stream, 24 years younger, differs from its predecessor in that it opposes conservation measures which may be impracticable, based only on sentiment. Founders John P. Burkhard and Henry Wellington Wack sold it in. 1906 to Eltinge F. Warner, chain magazine publisher. Editor Ray Holland continues in charge of the joint publication, which begins with the August issue. Approximate circulation : Forest and Stream, 90,000; Field & Stream, 130,000.