TIME
Peering down on a little settlement, roaring down out of the skies to catch a fleeting glimpse of the name on a railroad station, poring over maps to check landmarks with recorded rivers and railroads, these were recent methods of town identification for lost pilots. Then the Guggenheim Fund stepped in and asked towns, corporations and individuals (notably postmasters) to label their localities. More than 8,000 places now have proper roof markings, the Fund reported last week. Foremost among the town labelers were oil companies, who welcome customers from above or below.
More Must-Reads from TIME
- L.A. Fires Show Reality of 1.5°C of Warming
- Home Losses From L.A. Fires Hasten ‘An Uninsurable Future’
- The Women Refusing to Participate in Trump’s Economy
- Bad Bunny On Heartbreak and New Album
- How to Dress Warmly for Cold Weather
- We’re Lucky to Have Been Alive in the Age of David Lynch
- The Motivational Trick That Makes You Exercise Harder
- Column: No One Won The War in Gaza
Contact us at letters@time.com