Prince Bismarck declared, towards the end of his days, that destiny fixed the total of every man's consumption of pleasurable goods. His own two major quotas, he specified, were 36,000 bottles of wine and 150,000 strong cigars. Statisticians do not know how many inhabitants of the U. S. consumed the 97,176,607,484 cigarets manufactured in 1927. Women have come to swell the legion, and for the first time in history the 1927 advertising budgets contained provisions for direct appeals to them. (Marlboro cigarets pushed the first overt advertising campaign for women smokers.) Production of...
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