Costly lawyers argued before the Supreme Court of the U. S. last week over homonymic trademarks. The Beech-Nut Packing Co. (BeechNut provisions, chewing-gum, candies) wanted P. Lorillard Co. (tobaccos) to cease labeling one of its cigaret and tobacco brands Beechnut. Lorillard Co. asserted that Beechnut was the name of a chewing tobacco made by a now dissolved Kentucky firm they once owned; that Beech-Nut Packing was not making tobacco products and was not injured by the similarity of trademarks. Beech-Nut complained that some day they might want to manufacture cigarets and other tobacco products;...
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