Business & Finance: Advertisers

Recently, some advertising experts estimated the amounts spent in news- paper advertising by prominent U. S. companies last year, drew up a list of the heaviest spenders:

At the head stands the Ford Motor Co., with $2,000,000, closely followed by the Victor Talking Machine Co., with $1,900,000. Other concerns whose annual payments for newspaper space total over the million mark are:

Chevrolet Motor Co $1,650,000

American Tobacco Co 1,600,000

Liggett & Myers Tobacco Co 1,500,000

Standard Oil Co. of Indiana 1,500,000

Calumet Baking Powder Co 1,400,000

Wm. Wrigley Jr. Co 1,250,000

Dodge Brothers 1,200,000

Paige-Detroit Motor Car Co. 1,000,000

In the class...

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