New Weekly

What is in a name? “$25,000” say the Chicago Tribune and its lusty offspring The News (Manhattan). The public is offered $25,000 for a name. Afterwards the public is expected to buy it back many times over in nickels on the newsstand.

Announcing the publication of a new weekly with fiction, photos, fashions, patterns, fun, editorials, special articles, cartoons, and illustrations, the above newspapers offered $20,000, $4,000, and $1,000 in prizes for a name and a slogan.

The fertile minded readers of the two newspapers came forward with a multitude of suggestions:

TODAY—As Wise as Yesterday and as Fresh as Tomorrow.

THE COMET—A Weekly Trail Blazer of American Thought.

ZEST—A Magazine of the World’s Brightest Ideas.

DASH—For the Whole Family.

THE NORTH AMERICAN LEADER—The World’s Greatest Weekly.

ACME—The Highest Point in Magazines.

THE ERA—Dedicated to the Golden Now.

THE AUGUSTAN—The Magazine of the Age.

SUPREME — The World’s Best Weekly.

ROTOFOTO WEEKLY—A Magazine of Fiction, Fotos, Fashion and Fun.

SATISFACTION MAGAZINE—It Satisfies the Whole Family.

PEERLESS — America’s Favorite Magazine.

THE RETINA—The Eye of the World.

THE TRIUMPH—A Crucible for the Test of the Keenest and Purest Product of Human Effort in Every Possible Field of Thought.

THE CAULDRON—The Reader’s Melting Pot.

THE NUWEEKLY—A Literary Feast for Everybody.

MAGAZETTE — The News and Views You Can’t Forget.