The Press: Tuppence

The London Times, formerly three half pence, is up to twopence. Likewise, The London Daily Telegraph. ” High cost of publishing ” is the announced cause.

It has yet to be proved that raising the cost of a paper reduces its sale. In this country the Heart papers cost three cents. The New Tork Times costs two cents. Mr. Hearst’s readers wouldn’t buy The Times if it cost only a penny. And readers of the Times wouldn’t buy the Hearst papers at any bargain.