The Console Wars: Game On

Christmas is supposed to be a happyand wildly profitabletime, at least if you're Satoru Iwata, CEO of Nintendo, one of the world's leading makers of video games. And during the '80s and '90s, it was a joyous holiday. For most of that time, the Kyoto-based game company could count on at least one of every two game consoles gift-wrapped under Christmas trees to have been manufactured by the firm. And each of those game boxes would generate revenue streams that trickled well into the new year, as customers became addicted to Nintendo-owned franchises such as Super Mario and Zelda and bought...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!