Microsoft Targets AOL Keywords

From TIME Digital: Microsoft wants to make it easier for you to get where you want to go online. And if they can step on AOL's toes while doing it, all the better

By THERESA RILEY Wednesday, Mar. 15, 2000

How do you search online for information on the Kia Sportage sport-ute? Do you try kia.com, kiasportage.com, or try searching in a site like Yahoo or Google? Or do you try a keyword on America Online?

Microsoft announced this morning that it's betting on another service, called RealNames, which works with your browser to search a special registry of web addresses.

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