As Tonight shifts, late night could use real change.
When NBC announced on april 3 that Jimmy Fallon would take over The Tonight Show from Jay Leno next year, the question was, Could 38-year-old Fallon maintain Tonight as a dominant cultural icon? The answer: No--it hasn't been one for years. Leno still beats David Letterman's and Jimmy Kimmel's ratings, narrowly, among the under-50 fans who determine ad rates. But he's been losing to Comedy Central's fake news and sometimes to the Cartoon Network too. And he long ago lost the watercooler. On a recent Mad Men episode set in 1967, a business scrapped a Super Bowl ad because of a...
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