The Rev. Sun Myung Moon was proof that charisma is not necessary to start a religion; organization is. Through decades of steady expansion, his Unification Church became exceedingly wealthy. His organizing principle was the family, with himself and his second wife as the true father and mother of all adherents. In spectacularly staged mass rituals, they presided over the union of thousands of couples being wed at once. Most had never met each other before. Hailing from all over the world, the Moonies, as they were often derisively called, helped build the fortunes of Moon and his family, be it with...
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