In England, the Pop-Up Hotel is borrowing a page from Africas luxury safaris by setting up custom-designed canvas tents for car races, concerts and other outdoor events.
First there were pop-up boutiques, with their short-term leases injecting new life into vacant storefronts. Then came pop-up restaurants, as itinerant chefs began borrowing the kitchens of their vacationing comrades. But, oddly enough, it is the hotel industry that is taking the here-today-gone-tomorrow concept to a new extreme. To coincide with the Summer Olympics, England's Snoozebox is erecting a temporary 320-room hotel out of shipping containers in a park 90 minutes northeast of London. Each room comes with a bathroom, an air-conditioning unit, a key card and wi-fi access, and the whole hotel can be assembled--and ready for guests to check...
