Specially priced tickets
Thanks to a special pricing scheme, attendees 16 and under pay their age for a ticket, in pounds; those over 60 pay a flat rate of $25. Some newborns, however, will need full-price tickets for certain venues--a move that's drawn ire from parents who got pregnant after buying tickets and assumed babies could sit free.
$4.65 billion
OLYMPIC HOSPITALITY VALUE
Premium perks
For a minimum of $457, "premium" ticket holders can access the $11.6 million hospitality pavilion--created especially for the Games--which offers champagne receptions, four-course lunches and an open bar.
7 million
TICKETS SOLD SO FAR
Scalping protection
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