One of the first trips I took after becoming editor of TIME was to see Steve Jobs in Silicon Valley. We talked about technology and media, about which he was deeply interested and very opinionated. He also lectured me on how I should do my job. He pretty much thought he could do everyone's job better than they could, and he was probably right. He had definite views about our covers, and I like to think we made the right call with the classic black-and-white image of him that graces this issue. Steve loved simplicity.
This is Steve's seventh TIME cover,...
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