Shannon Shaffer takes five hours to plan her shopping trips and another two to complete them. The long hours are worth it. She has cut the weekly shopping budget for her family of three from $250 to $50. In 2009, consumers saved $3.5 billion redeeming 3.3 billion coupons--a 27% leap from 2008. "When the financial markets collapsed, people suddenly became very interested in coupons," says Todd Hale, senior VP of consumer and shopper insights at the Nielsen Co. What started out as a cost-saving measure has spiraled into a craze, thanks in part to TLC's Extreme Couponing; housewives have been seen...
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