Waiter, There's A Fish in My Drink

Pushing the limits on flavored vodka

Getty (4)

Pushing the limits on flavored vodka.

When absolut introduced its first flavored vodka in 1986, it might have seemed like a miscalculation of America's appetite. In a nation of Budweiser drinkers, who would spring for a pricey, pepper-infused vodka? But 25 years later, flavored varieties are still on the rise, accounting for 15% of the $4.8 billion vodka market in the U.S., with citrus and vanilla among the top sellers. Increasing competition has led to ever wackier flavors. Some are infused the old-fashioned way, while others, according to Modern Mixologist author Tony Abou-Ganim, are "imitation-flavor crap." Here's a sampling of the funkiest newcomers.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!