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GOOD WEEK/BAD WEEK

Gwyneth's Face

She's the first person to appear on the cover of Bon Appétit magazine in more than 10 years.

Gwyneth's Voice

Atlantic Records has reportedly stalled on a deal to produce her country-music album.

BRANDS

SEAL Appeal

Spurred by Disney's attempt to trademark the phrase Seal Team 6, the U.S. Navy filed applications for the terms Navy SEALs and SEAL Team. Possibly stung by bad press, Disney withdrew its request.

Mick Jagger + Dave Stewart + A.R. Rahman + Joss Stone + Damian Marley = SUPER HEAVY

FULL FRONTAL

More than 700 pieces of art by filmmaker Tim Burton are on display at the Los Angeles County Museum of Art through Oct. 31. The retrospective, which became one of the most popular ever mounted at New York City's Museum of Modern Art following its debut, features paintings (including Blue Girl with Wine, above), films, photographs and puppets.

MUSIC

The Most Random Band Ever?

What do you get when you combine Mick Jagger, the dude from Eurythmics, an Indian film composer, a female soul singer and Bob Marley's youngest son? A "fusion" band called Super Heavy. Apparently Jagger wanted to try something new in case his other gig didn't work out.

VERBATIM

'In the eighties and early nineties, the movie star was the brand. Then, in the nineties, visual effects became the brand. Now, the brand is the brand.'

SIMON KINBERG, producer of X-Men: First Class, in a New York magazine essay arguing that movie studios, once dependent on summer blockbusters with big-name actors and splashy special effects, are now content to coast on familiar-franchise reboots, sequels and prequels.

CELEBRITY IDIOCY

The Artist Formerly, Temporarily, Known As Diddy

P. Diddy, a.k.a. Puffy, a.k.a. Puff Daddy, a.k.a. King Combs, has changed his name to Swag (slang, as defined by the Urban Dictionary, for "appearance, style or the way he or she presents themselves") for one week to promote his "comeback" from a severe bout of the flu. And we're writing about it.

STELLAR SEND-OFF

Before bringing her eponymous talk show to a close on May 25, Oprah Winfrey celebrated her quarter-century run with a two-day event at Chicago's United Center. On hand to see her off was a seemingly endless parade of celebs, including Tom Cruise, Tom Hanks, Beyoncé, Michael Jordan, Will Smith, Stevie Wonder, Aretha ...

STYLE

Red State, Blue Box

If diamonds are a girl's best friend, Callista Gingrich must have plenty. It was recently reported that her husband Newt--a Republican presidential hopeful and professed fiscal conservative--owed $250,001 to $500,000 to Tiffany & Co. in 2005 and 2006. Start your own Callista collection with these three items from the luxury jeweler

• Jean Schlumberger Apollo ear clips $22,000

• Jean Schlumberger rope ear clips $6,250

• Victoria Graduated necklace $45,000

VERBATIM

'If school days are the happiest of your life, I'm hanging myself with my skip-rope tonight.'