Breaking the Mold

The board of a company employing 2,400 people and exporting to 123 countries is meeting to discuss additions to its product range. Picture the room: people from production, marketing, sales, advertising, R and D; white boards, PowerPoint displays, strong opinions, hot air, nervous push and shove. The Spanish firm LladrĂ³ has this number of employees, this number of client countries, but any new line in its range passes a much quieter test. The seven members of the LladrĂ³ family sit down together in a studio at their headquarters in Valencia and a secret ballot is held. Support for any new product...

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