When he became national coordinator of Slovakia's Rock volieb'98, a young voter mobilization campaign modeled on "Rock the Vote" in the U.S., Marek Kapusta wasn't optimistic. Four years of Prime Minister Vladimir Meciar's authoritarian rule left the entire country isolated and the electorate cynical. So you can imagine how young people felt: projections were that only 20% of 18- to 21-year-olds, the Rock volieb'98 target group, would turn out for the national poll. "There was quite a bit of hopelessness," Kapusta recalls. "People didn't want to vote."
Then came Kapusta's blitz of concerts; more than 30 television and radio commercials featuring...
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