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Use your noodle
Tingyi built a vast business by answering a rapidly industrializing nation's demand for cheap instant meals

Call it the Ka-Ching dynasty. After decades of relying on exports and investment, China's leadership is targeting domestic consumption as the most enduring driver of economic growth. Not only are there more Chinese with money to spend, the still fragile state of the global economy makes self-reliance an imperative. "As we stand at a new historical juncture, we must change the old way of inefficient growth and transform the current development model," Vice Premier Li Keqiang, the likely successor to Premier Wen Jiabao, declared at Davos in January.

It will be years...

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