How Silvio Berlusconi Uses Women on TV

Nina Berman / Noor for TIME

The popular TV show Quelli Che ... Il Calcio

Standing in their uniform miniskirts and stilettos, three young women bend over ironing boards, pressing men's shirts before a live studio audience. They're competing to be schedine, young women who dance a little, wear little and say little on Quelli Che ... Il Calcio (Football Fans), a popular Sunday afternoon show on Italian state TV. " Schedine have to be beautiful, but they've also got to be practical," grins the show's presenter. "Let's see how they do!" An ex-footballer descends to judge the ironing contest, awarding the prize to a lissom blonde.

There's nothing new about breasts, thighs and...

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