Internet Discovers Super Bowl Ads

From TIME Digital: Who ran the first spot for a web site?

By Nathaniel Wice Monday, Feb. 01, 1999

These days every season marks some new milestone in the mainstreaming of the Internet. In December it was a Net Christmas; yesterday it was a cyber Super Bowl. We refer, of course, not to the actual event so much as the way it is celebrated -- at the end of the year by shopping; at the end of January by watching TV ads. Pity the poor Internet doubters during yesterday's .com-heavy sports broadcast.

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