Doing Well by Doing Good

In our third annual service issue, we look at how a sense of responsibility among consumers is helping all of us

Brooks Kraft / Corbis for Time

Time managing editor Rick Stengel spoke with the First couple this month about service.

For our third annual service issue, we've tried something a little different. The first issue was "The Case for National Service," a full-throated call for universal service by Americans young and old. Last year we did "21 Ways to Fix Up America" and convened a summit on service with ServiceNation, a coalition of more than 200 organizations. The high point of that summit was a televised conversation that Judy Woodruff and I had with candidates Barack Obama and John McCain at Columbia University on the evening of Sept. 11.

Even apart from that memorable discussion, our service issues have had a...

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