You have to work hard to gross out a generation that grew up with the Internet. But Food2.com a website for millennials that launched in May and already has a million unique visitors each month, does a pretty good job. To tout a contest for the best food photography, it showcased a fried-egg-and-bacon burger on a bun made of two doughnuts (above). A recurring segment called "WTFood??!" featured a British supermarket that was selling a Wimbledon special--sausage, strawberries, crème fraîche and mint--that sounded bad even for British food.
According to market-research firm Mintel, two-thirds of millennials consider themselves cooking...
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