Building a Media Empire Around I Can Has Cheezburger

Ben Huh's silly websites are doing what many powerhouses can't: making money online

Jose Mandojana for TIME

Huh in his Seattle office.

Ben Huh is the first to admit his company could easily have wound up on FAIL Blog. For the uninitiated, that's his wildly popular website to which users submit photos and videos documenting such colossally stupid moves as writing a billboard partly in Braille and using a trash can as a bike helmet. Like the rest of the 20-odd websites Huh owns, FAIL Blog was added to his empire for no more specific reason, he says, than "Dude, I think it's funny."

These spellbindingly inane blogs were built with the kind...

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