Attention, all you folks reading this on the Web: if you enjoy this piece, please send a dime to TIME magazine.
I doubt any of you will. Before old media can charge for our content, we have to figure out how to deliver it in a way the reader thinks is worth paying for. That was easier before the Internet, since reading on paper is a terrific experience. But over the past decade, as more content has shifted online, we've done a great job training the reader to believe that words on the Internet should be free. And reading on...
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