
If you've never heard of the Snuggie, then you haven't been watching cable TV. The two-minute commercial for the "blanket with sleeves," which began airing in September, has been playing nonstop--and not just on struggling channels in the wee hours of the morning. Images of Snuggie-clad folks high-fiving one another at an outdoor sporting event (and looking like, as one blogger put it, members of a "laid-back satanic cult") have appeared during prime time on such cable stalwarts as ESPN, Comedy Central and CNN, becoming so ubiquitous that everyone from Jay Leno to a gazillion people on YouTube is talking about...