eHarmony, Meet Fiddler on the Roof

First Person With: Tova Weinberg, online matchmaker, 54

Joel H. Weinberg

Tova Weinberg arranges hundreds of dates a week nationwide for clients.

On an army of flesh-and-blood matchmakers scours the site's database in search of potential matches for its thousands of Orthodox Jewish members. The model has been so successful that its founders are planning to replicate the service for alumni associations and non-Jewish religious groups. TIME's Adam Goodman spoke with Tova Weinberg, 54, the most popular of the site's 365 matchmakers:

Why did you become a matchmaker?
My first match, I met a girl out of the blue. I looked at her, and I really believe God said to me, "Set her up with Mark Goldenberg."...

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