The Plot to Save the Planet By Brian Dumaine Crown Business; 288 pages Global warming is a problem that will need more than just one good idea to solve it. Dumaine, editorial director of FORTUNE SMALL BUSINESS magazine, found dozens among the entrepreneurs of the thriving green-tech industry. His new book is a lively tour of everything from green buildings and carbon-eating algae to, in this excerpt, electric cars.
Cheaper, Lighter, Better
The players in the Nascent electric-car industry are taking different routes to market. Tesla Motors is building its $109,000 Roadster for the Hollywood set. Moving down market, Phoenix is...