Nobody wanted to see Charlton Heston in the business suit or polo shirt that other stars of the '50s and '60s wore. The present was too puny a place to confine him. But put him in a toga or a military uniform from any millennium, or strip him to the waist to reveal that finely muscled torso, then let his tense, intense baritone voice articulate a noble notion, and you had Hollywood's ideal of Mensa beefcake. In the era of the movie epic, he was the iconic hero, adding to these films millions in revenue, plenty of muscle and 10 IQ...
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