Global Agenda: Embracing the Enemy is Good Business

A few years ago, Dr. Daniel Vasella, the swiss CEO of pharmaceutical giant Novartis, told an American interviewer that his firm was going to have to spend a lot more time talking to NGOs. The journalist's response: "What's an NGO?"

Let's hope he knows now. NGOsnongovernmental organizationshave won significant influence over global companies. The demonstrations against global capitalism at the G-8 summit in Genoa were the latest manifestation of a trend thatmostly quietly and behind the scenesis defining our age. From companies like the coffee shop giant Starbucks (attacked for the treatment of workers on plantations and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!