People tend to think that choosing the Person of the Year is a scientific process. It's not; it's a subjective one. There's no Person of the Year measuring stick or algorithm. In the fall, I ask our writers, editors and correspondents to send in suggestions. We have meetings. I talk to wise men and women--some of them previous Persons of the Year. But in the end, it has to be someone or something that feels right, something that's a little unexpected, someone our readers will be eager to know more about.
After selecting You and the rise of user-generated content last...
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