Putting the Green Into Clean

Shaklee had been rolling out nontoxic, biodegradable products long before going green was stylish. Now, with the earth-friendly market exploding, Roger Barnett is taking the company to the next level

Back when he was establishing his career in investment banking, Roger Barnett made all the right moves: degrees from Harvard and Yale; jobs in London, Paris and New York City; and regular appearances in the society pages along with his wife Sloan. Today Barnett, 43, has a job at a direct-selling company in a nondescript office park about an hour inland from San Francisco. Like most people in direct sales, he has a touch of the evangelist about him. He really, really wants you to like the cleaning products, vitamin supplements and beauty products he's representing. Sloan, for her part, has...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!