C-E-Know-How

The latest corner-office memoirs offer insights from three very different perspectives, from corporate pinstripe to trailer park. The virtues of a rubber chicken

Illustration for TIME by Peter and Maria Hoey

Three Books Doing What Matters by James M. Kilts; "Peak" by Chip Conley; The Education of an Accidental CEO" by David Novak

It seems as though every CEO in America has found his or her Inner Writer. The pioneer was Chrysler CEO Lee Iacocca, whose 1984 memoir, Iacocca, was a smash hit with 7 million copies in print. Then came GE CEO Jack Welch, who received $7 million for his 2001 tell-all, Jack: Straight from the Gut. Of course, there are motivations for writing a book besides money: the earnest desire to pass along lessons learned, the urge to settle a few scores, not to mention ego. This month brings three new CEO tomes that span the spectrum of management styles from California...

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