It seems as though every CEO in America has found his or her Inner Writer. The pioneer was Chrysler CEO Lee Iacocca, whose 1984 memoir, Iacocca, was a smash hit with 7 million copies in print. Then came GE CEO Jack Welch, who received $7 million for his 2001 tell-all, Jack: Straight from the Gut. Of course, there are motivations for writing a book besides money: the earnest desire to pass along lessons learned, the urge to settle a few scores, not to mention ego. This month brings three new CEO tomes that span the spectrum of management styles from California...
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