Media: Evelina Khromtchenko

Meet fashion's chic new front-row fixture

It's not very often that new faces appear in the front row at fashion shows, so when a petite blond with Miu Miu eyeglasses occupied prime seats at the Milan and Paris collections last spring, veterans took note. They should have known: new luxury markets bring new editors into the fray, and the booming luxury-goods business in Russia has brought Evelina Khromtchenko, 35, to fashion's forefront. She's the clever editor in chief and creative director of the Russian edition of L'Officiel, a fashion magazine with 100,000 readers who can't get enough of Chanel, Dior and, lately, Ralph Lauren.

"It is the...

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