Food: New Wine in Uh, Juice Boxes

Now vintners are going green by putting their vino in more eco-friendly containers

Handy. They lack the romance of corked glass bottles, but squeezeboxes, spouted cartons and plastic bottles with screw tops are easier to use.

Back when wine was an elitist beverage, those dusty bottles labeled with geographic descriptors and family emblems made sense. But the rigmarole we go through in order to wash down our KFC with some pinot grigio makes about as much sense as decanting a Red Bull. So winemakers are now putting their goods in juice boxes, aluminum cans like Sofia Coppola's super-hip champagne, which comes with a straw, and--in the latest packaging innovation--plastic bottles. By Mardi Gras, someone will undoubtedly be selling an oenophile's version of those drinking helmets with dual bottle holders and straws that lead to your mouth.


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