It was the jet that Boeing didn't build that averted what could have become one of the worst crash landings in the company's 91-year history--and cleared Boeing to conquer the skies again. In October 2002, executives of the aircraft manufacturer met with a group of global airline representatives at a conference center on the Seattle waterfront. The executives were trying desperately to figure out what to build next to hold off a soaring Airbus. One Boeing boss drew a graph on a whiteboard, the axes being cruising range and passenger numbers. Then he asked the airline representatives to locate their ideal...
To continue reading:
or
Log-In
