School of Cool

What do hotshot designers Hella Jongerius, Jurgen Bey and Job Smeets have in common? They all graduated from Design Academy Eindhoven. The Dutch college and graduate program is a breeding ground for the high-concept work that's dominating industrial design. Students study in departments with esoteric names like Man and Living and Man and Identity. But for a little real-world experience, pupils can collaborate on projects with companies such as Nike and Swarovski.


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