DEPARTMENT
VIRAL POLITICS
THE CLIP: A YouTube spot featuring Hillary Clinton hovering over drones on an oversize screen. A female athlete then throws a sledgehammer at Clinton, blowing her up.
THE CONCEIT: The 74-sec. ad mimics the famous”Big Brother” Apple ad from the ’84 Super Bowl.
THE CREATOR: A Democratic operative with ties to Barack Obama was outed as the auteur. Obama denies any role, but tongues are wagging.
THE CONSEQUENCE: Watch out, front runners. It’s not just TV ads that need damage control. All is fair in politics and on the Web.
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