"LET'S NOT BE GREEDY" may not be familiar words from the mouths of most CEOs, but that's what Aliza Jabès, head of the French natural-cosmetics company Nuxe, says about taking her time going wider into the U.S. market.
Sitting in her large office in a classic Haussmann-era building off the Champs Elysées, Jabès, 42, explains how the beauty industry is undergoing a period of major change, with more and more niche brands and organic products on the market today compared with when she bought the then struggling 32-year-old company on a coup de coeur in 1989.
Old Europe has always been...
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