Ian Callum

Jaguar's design director talks to TIME's Caroline Tell about his Jags, Ferraris and new XK model

WHEN DID YOU KNOW YOU WANTED TO DESIGN CARS?

When I was 5 years old. I was fearful I couldn't do anything else. So at age 11 or 12, I wrote to Jaguar that I wanted to work for them. Growing up in a small provincial town in Scotland, you didn't see any interesting cars, but you saw Jags.

WHAT DO YOU WANT TO DO WITH THE NEW XK?

Over the past 20 years we have fallen into an image of being too much on the heritage side of things. The world is younger minded now, especially in the U.S., and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!