What's a record label to do in China? There may be 1.3 billion pairs of ears, but most of what they're listening to is pirated: either out-and-out rip-offs, or legitimate CDs written off as destroyed that somehow manage to fall off a truck and get sold in an alley. "It's pretty devastating to all the majors," says Cindy Tai, EMI's managing director for China, who estimates fakes comprise 95% of the cassette market and slightly less for CDs. But while many record companies are sitting back and hoping things will improve once China enters the World Trade Organization, Matt Clark has...
