A New Ad Adage: Same Sex Sells


AD BREAK: Dolce & Gabbana is among companies who have gay themes

A ruggedly handsome man emerges from under the hood of a car, rubbing his grimy hands on white cloth. Leaning against the dark sedan, another man, young and athletic looking, gifts the mechanic a neat new watch. His reward? The man leans in and the two share a kiss. Some kind of underground gay romantic comedy? No, it's a recent TV commercial for Italian designers Dolce & Gabbana, and 404 Not Found

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it's part of a growing trend in European advertising toward ad campaigns that better represent consumers' diversity. And if those consumers are gay, so much the better for...

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