It's never easy to talk to patients about getting their colon probed from the inside by a 5-ft.-long tube, but it's a lot easier than it used to be, thanks to NBC host Katie Couric. After she lost her husband Jay Monahan, 42, to colon cancer in 1998, she launched a campaign to raise awareness of the importance of regular screenings--a campaign that may have done more than any doctor could to get people to make that crucial appointment. After Couric bravely had her colon screened on national television in 2000, researchers at the University of Michigan reported a 20% increase in...
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