Real American Heroes - Six Inches Tall

Faced by a dwindling number of volunteers, the U.S. military is adding a new recruitment tactic: aiming young. Real Heroes, a line of Army-authorized toy soldiers modeled on Iraq and Afghanistan war veterans, is expected in stores this June, selling for $12.99 each. The first four 6-in.-tall dolls--offshoots of a Pentagon-backed video game called America's Army--are based on four real soldiers, all still serving, who have recently earned Bronze or Silver Stars. "We wanted folks who look close enough in age and background to what we call the prime market: potential soldiers," says Colonel Casey Wardynski, who is overseeing the America's...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!