A Natural Choice

When it came to shopping for a new face, Lancome executives were taken with Daria Werbowy's earthy style. Here she models spring's soft, romantic silhouette in the new neutral palette

A FASHION MODEL CAN QUIT WAITRESSING WHEN THE MAGAZINE COVERS AND RUNWAY GIGS ROLL IN, BUT MODELING CAN NEVER BE A FULL-FLEDGED CAREER until the beauty companies call. Polish-born Daria Werbowy recently hit the big time. Her contract with the French cosmetics brand LancĂ´me, announced last year, is said to be $3 million.

Associating a recognizable face with a product has been a winning formula for the beauty industry since Pond's signed society queens to plug Vanishing Cream in 1924, but finding the right girl is harder than one might think. "We are looking for women who communicate sincerity and true...

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