When the Going Gets Tough ...

In an exclusive TIME online poll, Americans share their shopping habits and reveal their favorite brands

The Where "For Wear"

The Internet is an increasingly popular shopping destination. Affluent adult Americans surveyed estimate that about a quarter of their clothing and accessories were bought online. Nearly all—95%—have made an online purchase in the past year

Where do you do most of your shopping for clothing and accessories?

Department stores 39%

Chain retail apparel/accessories stores 25%

Internet 12%

Outlet stores 11%

Boutiques 7%

Catalogs 3%

Other 3%

Where do you get most of your ideas for new clothing or accessories?

Browsing at stores 36%

Seeing what other people are wearing 19%

Catalogs 13%

Fashion magazines 12%

Advertisements 7%


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